Aequs to make Marvel toys for Disney in India and ME
Aequs may soon make its new line of Marvel toys for India as well as for the countries in the Middle East, people in the know told ET.
The company has signed a contract with Stone Sapphire, licensee for Disney in India, to design and manufacture collectible pullback cars in Marvel superhero colours.
The design process began 18 months ago, and the new car versions in the colours of Captain America, Black Widow, Spiderman, and 33 other Marvel characters will be available in the markets across India this Christmas. The company plans to expand the existing range even more before proceeding to the next phase, Aravind Melligeri, the US-based founder of Aequs, told ET.
«Right now, we can produce 200,000 pieces every month from this new line,» he said. It is also considering making remote-controlled vehicles, he added.
This is the first time Aequs is manufacturing a toy product solely for the Indian market.
While the company creates export-bound toys in the special economic zone part of the Koppal toy cluster, it had to manufacture the new Marvel cars in the domestic tariff area of the park. India, said Melligeri, was an emerging market for global toy brands with the US and European markets on the slow lane.
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