Ethereum [ETH] will soon feature on TIME Magazine’s balance sheet as part of the publication’s partnership with crypto-investment firm Galaxy Digital. The partnership is aimed at educating its readers about the metaverse through a newsletter dubbed “Into the Metaverse.”
Furthermore, the popular media publication stayed “true to its crypto and Web3 focus” by carrying out the entire transaction in ETH. In fact, this also “marked a first for a major media organization,” a press release noted. It
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