AI identity platform combats ownership and deep fakes

cointelegraph.com:

The rise of artificial intelligence has introduced new possibilities for human expression and capabilities to create content. Simultaneously, the ability to do almost anything and to do so with a digital AI-generated identity has caused new problems to troubleshoot. 

According to data from Sumsub, the portion of fraud stemming from deep fakes more than doubled from 2022 to the first quarter of 2023, with the United States even seeing a rise from 0.2% to 2.6%.

In recent months there have been multiple instances of celebrities like actors Tom Hanks and Jennifer Aniston and YouTube personality Mr. Beast calling out deep fakes that used their digital fakes to sell products.

In response to the situation, California-based Hollo.AI launched on Nov. 16. The platform allows users to claim their AI identity, or “persona,” and features a personalized chatbot to help users monetize and verify their AI work.

Hollo.AI says that this “ethical use of AI” is made possible through blockchain technology verification. Rex Wong, CEO of the platform, told Cointelegraph that creators and personalities will be able to take “sovereign ownership” of their AI through the platform’s verified AI registry.

Creators will receive a blue check mark for verified identities, which will then give them control over when, where and how this identity can be used. They can then earn revenue through any licensing of that identity.

Related: OpenAI debuts ChatGPT Enterprise — 4 times the power of consumer version

Wong told Cointelegraph that the services work similarly to credit identity theft protection but are tailored to safeguard AI identities. 

In addition to monitoring for unauthorized uses, Wong elaborated that Hollo.AI intends to help users after such