AI is the wild card in Hollywood's strikes. Here's an explanation of its unsettling role
Getting control of the use of artificial intelligence is a central issue in the current strikes of Hollywood's actors and writers
LOS ANGELES — LOS ANGELES (AP) — Artificial intelligence has surged to the forefront of Hollywood’s labor fights. Standing alongside more traditional disputes over pay models, benefits and job protections, AI technology is the wild card in the contract breakdowns that have led actors and writers unions to go on strike.
The technology has pushed negotiations into unknown territory, and the language used can sound utopian or dystopian depending on the side of the table. Here’s a look at what the unions and their employers each say they want.
WHY IS ARTIFICIAL INTELLIGENCE SUCH A HOT-BUTTON ISSUE?
As the technology to create without creators emerges, star actors fear they will lose control of their lucrative likenesses. Unknown actors fear they’ll be replaced altogether. Writers fear they’ll have to share credit or lose credit to machines.
The proposed contracts that led to both strikes last only three years. Even at the seeming breakneck pace at which AI is moving, it's very unlikely there would be any widespread displacement of writers or actors in that time. But unions and employers know that ground given on an issue in one contract can be hard to reclaim in the next.
Emerging versions of the tech have already filtered into nearly every part of filmmaking, used to de-age actors like Harrison Ford in the latest “Indiana Jones” film or Mark Hamill in “The Mandalorian," to generate the abstracted animated images of Samuel L. Jackson and a swirl of several aliens in the intro to “Secret Invasion” on Disney+, and to give recommendations on Netflix.
All sides in the strikes acknowledge that use of
Read more on abcnews.go.com
