AI’s Magic Call: how AI will make smartphones smarter

economictimes.indiatimes.com:

AI is coming to a smartphone near you. The stars have aligned. All pieces of the puzzle are falling in place. From 2024 onwards, the breakthrough technology is expected to be a key selling point, featuring prominently in marketing communication from brands, as smartphone makers look to leverage the breakthrough technology to chart another phase of growth.
“Innovation has so far been on the connectivity side or the camera, both of which have improved by leaps and bounds thanks to AI. But now, with generative AI, smartphones will become smarter, because you will be able to do a lot of things without even opening any apps. You can simply issue voice commands to accomplish tasks,” said Neil Shah, co-founder of the consulting firm Counterpoint Research.

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Shah added that generative AI features will become a lot more pervasive in the coming years, and it won’t just be from Google, Microsoft or other tech titans. Smartphone brands too are working on their own AI models.
“The importance of succeeding in on-device AI cannot be understated. It is an opportunity to reshape not just the smartphone but also the entire consumer electronics line-up,” said Sheng Win Chow, a Singapore-based analyst for market analysis firm Canalys.
Chow said that strides in on-device AI will take smartphone brands away from the “peak smartphone” era that used to describe a lack of innovation coming from the product category, a time when mass market devices became increasingly