Air purifier sales stagnate as marketers fail to capitalise on worsening pollution
Sales of air purifiers are limited to just 3-4 weeks after Diwali, that too mostly in the Delhi-NCR belt, with the market not even growing for some years which forced some top companies such as Samsung, Voltas, Panasonic, Daikin and Haier to either exit the segment or go “very slow”.
Industry executives said consumers do not perceive air purifiers as a product which gives tangible value since they can’t see the effect in real time. Sales happen in Delhi-NCR when there is intense smoggy condition and worsening air quality index (AQI) hits the headlines.
«Consumers, mostly in Delhi-NCR, use air purifiers for just 4-6 weeks in a year. It has failed to be a must-have category even when pollution is year-round and in all cities. Rest of the markets, people buy only when recommended by doctors,» said Nilesh Gupta, director at Vijay Sales, a leading electronics retailer with over 100 stores.
Gupta said even in the current scenario in Delhi-NCR, sales are only lukewarm. He said people who buy or use it, pack it after the worst period is over.
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