Among those setting up base are QSR companies such as Yum Brands and Starbucks, media and entertainment firms Warner Bros and Discovery, as well as hotels chain Marriott International, energy giant Chevron and smaller firms such as US K-12 education software and content provider Curriculum Associates.
Several are turning to tier II destinations, apart from the likes of Bengaluru and Hyderabad, to gain from robust talent pools and lower cost of operations. “Traditionally, India has seen a lot of GCCs in BFSI (banking, financial services & insurance), retail, healthcare and life sciences, manufacturing and automotive industries,” said Vikram Ahuja, founder of ANSR.
“In the past few years, especially after Covid, we have seen a lot of newer industries setting up their centres in India,” said Ahuja, whose consultancy firm helps foreign companies set up GCCs.
Typically, these centres function as offshore support units for parent firms — offering IT, finance, customer support, business process management and research functions. For some of the new global entrants, these GCCs, or research and
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