Airtel ties up with Google Cloud to offer cloud and gen-AI solutions to Indian businesses

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Also read: The cloud is building; will TCS, Infosys, Wipro get showers of joy? Airtel will also leverage Google Cloud’s generative AI capabilities to transform its customer experiences and interactions across mobile, broadband and digital TV, and to streamline its internal processes and operations. Airtel will also extend these capabilities to its B2B customers in India and around the world.

Thomas Kurian, CEO of Google Cloud, said, “Our strategic collaboration with Airtel marks a significant milestone towards our commitment to accelerate cloud and AI adoption in India. Through this partnership, we aim to explore and build transformative solutions that can enhance Airtel’s customer experiences." The two companies will bring together their strengths – connectivity and AI technology – to develop artificial-intelligence and machine-learning solutions that Airtel will train on its large dataset.

These include geospatial analytics solutions with advanced location intelligence for trend-spotting, predictive capabilities, market assessment, site selection, risk management, and asset tracking; voice analytics solutions for superior conversational applications trained across languages; and marketing technology solutions to forecast consumer behaviour, perform tailored audience segmentations, and streamline content creation with high-precision contextual ads at reduced costs. Also read: TCS sets the bar: Merges AI and cloud businesses to form Ai.Cloud In addition, Airtel has developed an end-to-end Internet of Things (IoT) solution designed for the utility sector that combines connectivity, Google Cloud services, and application software under a single offering for rapid, seamless and hassle-free deployment.