Amazon acquires ICC cricket rights for Australia till 2027
Amazon's streaming service Prime Video has signed a four-year deal with the International Cricket Council (ICC) to provide exclusive live broadcast rights in Australia for ICC cricket, which will be available on Prime Video Australia.
The partnership will see Prime Video Australia exclusively stream all men’s and women’s events, including the Men’s and Women’s Cricket World Cups, T20 World Cups, Champions Trophy, U19s, and the World Test Championship Final. The deal includes streaming rights in Australia for 448 live games from 2024 to 2027.
The deal follows the success of the ICC Men’s Cricket World Cup 2023, which broke several records, culminating in Australia lifting the trophy.
The biggest Cricket World Cup ever set new records for in-stadium attendance and broadcast viewership while becoming the most digitally engaged event to date, showcasing that the appetite and demand for World Cup cricket are bigger than ever.
The new partnership, which begins in January 2024, will give cricket fans across Australia exclusive access to all matches in every tournament of elite ICC competition in all cricket formats, at no extra cost to a Prime membership.
ICC Chief Executive Geoff Allardice said: “We are very excited to be entering a new four-year partnership with Prime Video for ICC cricket rights in Australia. The recently concluded Men’s Cricket World Cup has highlighted the interest and passion for ICC events across the globe, especially in Australia, where cricket fans have enjoyed the recent success of their men’s and women’s teams.
