Amazon Prime vs Walmart Plus: Walmart cuts subscription price by half. Check latest amount
Walmart Plus, at a 50 per cent discount ahead of the holiday season, as the retailer attempts to close the gap with rival Amazon.com's Prime subscription service, as per a report.
This year, U.S. retailers like Walmart have launched sales events earlier and added more deals and perks to attract shoppers coping with high inflation. The National Retail Federation forecasts U.S. holiday retail sales will grow up to 3.5 per cent, the slowest pace in six years due to frugal spending, Reuters reported.
As part of these early deals, Walmart is offering a one-year Walmart Plus membership for $49, down from its regular $98, from Monday through December 2.
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This move highlights Walmart's efforts to compete with Amazon Prime, which costs $139 per year and has over six times more subscribers. According to Consumer Intelligence Research Partners, Amazon Prime has 180 million U.S. subscribers, while eMarketer estimates Walmart Plus will reach 32 million by the end of this year.
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