Amazon’s largest seller Cocoblu gets set for a quick commerce foray
Cocoblu Retail, the largest seller on Amazon, has set up a new entity for the quick commerce business, per a recent filing with the Registrar of Companies (RoC). Cocoblu’s parent, Rattan India, has renamed one of its existing entities to Cocoblu Quick Commerce and amended its objectives to shift the company's focus from wholesale trade to retail business, clearly indicating its focus area—quick deliveries.
Budget with ET
Sitharaman has one job to do and it’s the most crucial one yet
Will Modi govt have something special for Nitish Kumar’s Bihar?
Budget should help in safeguarding India’s trade interests as Trump returns
The filings from earlier this month were sourced from the business intelligence platform Tofler.
This comes at a time when Amazon India has begun testing its quick commerce pilot with staff in Bengaluru and is expected to launch the services to the public in the coming weeks.
Cocoblu Retail, already a top seller on Amazon, would be the main seller for Amazon's quick commerce service, Tez. Post-closure and divestment of top merchants—Cloudtail and Appario Retail—Cocoblu has consistently been among the top sellers on Amazon.
Working with Cocoblu, which already collaborates closely with Amazon and handles a significant portion of its volumes, would provide much-needed support to the quick commerce ambitions of the US etailer in India. Amazon is seen as a late entrant to the market, even as players like Flipkart Minutes and BigBasket are beginning to scale and make some impact on existing
