'Ambitious and compelling': Apple plans to bring Gen AI and other key features to iOS 18

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iOS 17.2 Beta 2: Apple takes steps to retire iTunes Movie Store, suggests report According to a report by Bloomberg's Mark Gurnman, Apple will not bring any hardware upgrade to the iPhone 16's hardware and would instead try to entice the customers with the new software upgrades. Moreover, Apple is also betting big on generative AI with an aim to compete with Google and OpenAI in the segment and iOS 18 could see some form of manifestation of this goal, reported Gurnman.

Apple senior management has described the upcoming operating system as ‘ambitious and compelling’, Gurnman noted. The new upgrades in the iOS 18 could be related to features, design, security and performance.

The Gurnman report noted that Apple's head of software engineering Craig Federighi decided to freeze development work on new major software updates owing to the quality of initial versions missing the mark. The break allowed the tech giant to debug the software and improve performance.

Apple had last made such a move in 2019 when the bugs and feature delays were leading to iPhones having glitches on launch day. During that time, Apple adopted a policy called The Pact which read, “We will never knowingly allow regressions in the build.

And when we find them, we will fix them quickly." In simple words, the policy meant that if the additon of a new feature leads to glitches in some other part of the somewhere then the bug or ‘regression’ will be immediately fixed. Milestone Alert!
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