US cinema chain AMC could further increase its exposure to the crypto world as it mulls launching its own cryptocurrency and partnering with Hollywood studios to release non-fungible tokens (NFTs) related to major movies, according to senior company representatives.
Adam Aron, the chain's chief executive, discussed these plans during a call with investors on the occasion of AMC’s release of its results for the third quarter of 2021.
“This is the 21st century after all,” Aron said, as reported by
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