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livemint.com / 1 month ago
livemint.com / 1 month ago
Amid LPG disruption, IPL offers relief to bars, eateries
.Singh said the company did “blockbuster business” on the opening match weekend, without giving specific details. “April and May could bring in 25% more revenue at least,” he added.
Besides live screenings, several restaurants have made themed menus, beer deals and delivery offers.
Executives at beer pubs said that summer is a natural draw for consumers, and the IPL helps create additional demand.Mumbai-based Impresario Entertainment and Hospitality Private Ltd., which runs Social and Smoke House Deli among others has a similar 'Doosra Stadium' initiative at its Social bars. “We’ve seen a strong start, with a clear uptick in footfalls and group dining, especially over weekends.
‘Doosra Stadium’ has been instrumental in bringing fans together,” said Divya Aggarwal, chief growth officer, while not defining the exact growth expected.The opening weekend of IPL season 19 had two high-scoring games, reaching over 515 million viewers across TV and digital, 26% higher than last season, according to media & entertainment company JioStar, which is airing the matches.Both matches ended in dramatic chases, prompting fans to seek live-viewing experiences outside the home.In Benglauru, Handcrafted Restaurants Pvt. Ltd, which runs top-end bars and restaurants like Helen’s Place and Roxie, said IPL screenings drove a 10-15% jump in footfall over the past 10 days.
Managing director Pravesh Pandey said match days push customers toward resto-bars and outdoor venues. The company has added more projectors and speakers and is running promotions like free beer for wins, but overall revenue impact is at a modest 2-3%.Craft beer business Geist Brewing Co., has also seen IPL screenings become a bigger draw.
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