Amrut Distilleries introduces single-jaggery rum, expanding portfolio as India’s taste for premium spirits grows
Subscribe to enjoy similar stories. Amrut Distilleries Pvt Ltd, best known for its namesake single malt whisky, is making a bold bet on rum with the recent launch of what it calls the world’s first single-jaggery rum. The 75-year-old company has been expanding its domestic footprint steadily, with its whiskies now being sold over 20 states.
The company expects to close its gross revenue at ₹550 crore this year (excluding duties which account for another ₹1,300 crore), growing 14% over last year's ₹480 crore. “Projections for the next fiscal also suggest that we should be growing at a CAGR of 10% at least," joint managing director Thrivikram G. Nikam told Mint.
The company began producing its single malt whiskies in 2004, when demand in India was low. At the time, it began to export its variants or "expressions" to overseas markets. Prior to this, the company was largely focused on making sugarcane-based MaQintosh premium whisky.
It has whiskies ranging from the value segment to the premium and super premium variants. A majority of its whisky sales volumes come from the economy segment, which sells primarily in Karnataka and Kerala and is priced at ₹500 to ₹1,000 a bottle. The company’s premium whisky and single malts are available across 23 states in India.
It has about 50 variants across its entire portfolio including brandy, gin, rum and vodka. "Today, Karnataka and most of north India are reflecting strong growth in our single malt sales. We are still rationing our single malts because of the spirit stores still being limited.
Next four to five years, we will focus on our premium portfolio. This year we are going to launch more premium variants of rum and whisky. Some of these spirits would be a first of their kind,"
. Read on livemint.com