An On-Offline Story: How local kirana stores adapt and thrive amidst eCommerce rise
employment opportunities are a critical concern, ecommerce has emerged as a powerful engine of job creation. On average, ecommerce vendors employ 54% more people than their offline counterparts. This isn't just a quantitative increase but a qualitative shift in employment.
Micro biz
Amazon's 'I Have Space' programme partners with local kirana stores to facilitate last-mile deliveries. This initiative has provided additional income to small businesses and created a network of micro-entrepreneurs. Similarly, platforms like Flipkart have created extensive supply chains that have generated thousands of jobs in logistics, warehousing and customer service, many of which are filled by individuals from small towns and rural areas.
Gender bender
eCommerce vendors are employing twice as many women as their offline counterparts. Companies like Naaptol are promoting female employment, especially in their customer service and logistics departments. This trend is significant in a country where women's participation in the workforce has been low.
Tech it easy
As ecommerce grows, so does the adoption of tech. This upgradation has been a double-edged sword — while it has streamlined operations and increased efficiency, it has also raised concerns about potential job losses due to automation. However, the reality appears to be different.
BigBasket's advanced inventory management and logistics technologies have improved operational efficiency and created new jobs in IT, data management and customer service. Urban Company has
