
Ananta Capital Significant strategic investment in D2C sneaker brand, Bacca Bucci
“Bacca Bucci has carved a strong position in the sneakers market, demonstrating impressive growth and brand recognition,” said Ashutosh Taparia and Sanjeev Taparia, Board Members at Ananta Capital. “We see tremendous untapped potential in this segment, and we are excited to collaborate with Anuj and Natwar to help Bacca Bucci scale to new heights.”
The company is poised to sustain its robust growth trajectory in the current financial year.
The newly acquired capital will be allocated towards expanding product categories to appeal to a broader spectrum of sneaker enthusiasts, enhancing its omnichannel presence to effectively engage consumers across both online and offline platforms. Additionally, the company plans to bolster visibility and foster community engagement through targeted marketing initiatives.
“Bacca Bucci was born from a desire to challenge the norm and make high-quality, trend-forward sneakers accessible to everyone,” said Natwar Agrawal and Anuj Nevatia, Co-founders of Bacca Bucci. “This investment from Ananta Capital is not just about funding—it’s about aligning with a partner that understands our vision and has the expertise to help us scale our ambitions globally.”
Ananta Capital has controlling investments in leading beauty and wellness brands such as Bellavita, Betteralt, ThriveCo, and Bevzilla—all under the Guardian group.
The Guardian group also owns the Guardian pharmacy chain and holds the India master franchise for GNC, a global nutritional supplements brand. The fund also owns a majority stake in prominent home furnishing brands—Sleepycat and Springwel.
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