Apple extends free Emergency SOS Satellite service for iPhone 14 users, faces dilemma on future pricing

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emergency SOS satellite service for free, reported HT Tech. However, the challenge of determining its long-term costs remains a significant question. Gruber highlights Apple's careful strategy, suggesting that the company is taking a cautious approach by gradually extending the free period.

He underscores the potential public relations challenges that could arise if Apple were to eventually introduce charges for the service. Moreover, Gruber points to a previous incident reported by 9to5Mac, where a carmaker declined to track a stolen car with a child inside until a subscription was renewed. Concerns arise over the potential risk to lives if Apple decides to terminate the complimentary service.

Gruber expresses the worry that individuals might opt not to pay for ongoing access, resulting in tragic consequences. To prevent such situations, Apple must identify a viable and sustainable method to provide the Emergency SOS satellite feature without any associated costs. The analyst delves into potential strategies that Apple could consider.

One possibility is for Apple to incorporate the cost as a lasting public relations and marketing expense, utilizing uplifting stories highlighting the service's life-saving impact. Nevertheless, given Apple's inclination towards subscription services, Gruber anticipates that the company might explore avenues for monetization. Gruber highlights the Roadside Assistance add-on as a potential indicator of Apple's monetization strategy.