Apple puts 'Made-in-India' iPhone 15 and 15 Plus on sale
Apple Store in Delhi and Mumbai and other retail stores are unboxing locally made iPhone 15 and iPhone 15 Plus models, a first for the company since it started manufacturing iPhones in India in 2017.
Industry executives said the entire local demand for the base and plus models will be served by India-made iPhones. The locally made units have also been exported to other regions.
All four in the iPhone 15 series, launched earlier this month, went on sale Friday, with customers queuing up in hundreds since early morning at the stores.
Some even from the night before.
Apple opened its stores at 8AM, earlier than usual so customers queuing up can get their hands on the units at the earliest. At the company-owned stores, customers can get bank cashbacks, trade-in deals, and personalised engraving.
Aside from the stores, resellers and large format retail stores ET enquired with earlier has also seen strong pre-orders with many offering home delivery of units, or additional bundling on the first day of sale.
Meanwhile, Apple has for the first time outpaced Samsung on smartphone export volumes from India, shipping 49% of the country's total 12 million shipments in the June quarter compared to its Korean rival's 45%.
