Apple's AI push intensifies Big Tech race. Gen AI commercialization next?
Apple Intelligence draws on personal context to offer intelligence relevant for you. It protects privacy, and is deeply integrated into our platforms, and apps you use everyday," Federighi further added.Apple’s features will cater to a substantial base of users globally.
Apple’s iPhones, iPad tablets, and Mac laptops and desktops account for over 1.5 billion users, according to market researcher Statista. Features on offer will include on-device generation of texts and summaries across Apple’s own apps and third-party ones, image editing, including object removal from backgrounds, call recording with live transcription and summaries, contextually prioritized notifications, and more.
On this note, personal context will also work across third-party apps.To do this, Apple is using its own ‘small’ language models—Federighi said in a post-launch media roundtable that iPhones will use a 3-billion-parameter AI model for its generative tasks. In the long run, the company will also leave users with the option to voluntarily use an on-cloud generative AI service that requires more recent data or more context.
The latter will be offered in partnership with OpenAI, and Apple will use the former’s Generative Pre-trained Transformer (GPT)-4o multimodal AI model through the ChatGPT interface.Federighi also confirmed that all services will remain free for Apple’s iPhone, iPad, and Mac users once they are eventually rolled out with the new-generation operating system’s stable public releases,which typically take place every September.Apple is using privacy as its key selling point to differentiate its offerings. Federighi claimed that all personal data will be processed on-device, and “never" shared across cloud servers.
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