Apple’s big bet on AI tech Faces EU regulations hurdle
iPhone 16 hit the shelves across various markets on Friday. But for the foreseeable future, consumers in the European Union will not be experiencing its AI suite of features, called Apple Intelligence, that the new device was built for. ET explains why, and other instances this year when Apple ran into trouble with EU authorities and regulations.
Apple says no to AI features in EU
In June this year, Apple announced it would not roll out its AI features under Apple Intelligence in the EU market over ‘regulatory uncertainties’ and privacy concerns stemming from the Digital Markets Act.
It said that the interoperability requirements of the DMA could force it to compromise the integrity of its products, risking user privacy and security.
The interoperability provisions in the antitrust law are aimed at tackling a ‘gatekeeper’ effect by large companies.
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