Apple's China smartphone shipments drop 6.7% as Huawei surges, data shows
Apple's smartphone shipments in China fell by 6.7% in the second quarter of 2024, as the tech giant faced intensifying competition from rivals like Huawei, according to data from market research firm Canalys.
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The decline underscores the difficulties the U.S. tech giant faces in its third-largest market.
Apple's total shipments for the quarter ending in June stood at 9.7 million units, down from 10.4 million units in the same quarter last year, Canalys data shows.
In contrast, Huawei's smartphone shipments surged 41% year-on-year to 10.6 milion in the quarter, bolstered by the launch of its new Pura 70 series in April.
The Canalys data revealed that Apple's market share decreased to 14% from 16% in the same quarter of 2023.
As a result of this decline, Apple's ranking in the Chinese smartphone market fell from third to sixth place.
Overall, China's smartphone shipments rose by 10% in the quarter, Canalys said. Vivo was the top vendor with a share of 19%, followed by Oppo, Honor and Huawei with 16%, 15% and 15% respectively.
"Domestic manufacturers have demonstrated market leadership, occupying the top five positions in the mainland Chinese market for the first time in history," said Lucas Zhong, research analyst at Canalys.
«On the other hand, Apple faces growth pressure in the Chinese market and is actively focusing on optimising channel
