Apple's Vision Pro headset reveal swaps metaverse for 'spatial computing'
Apple’s newly revealed mixed-reality headset, the Apple Vision Pro, has both turned tech-enthusiast heads and raised eyebrows after its unveiling at the WWDC on June 5.
There was however, one glaring omission from the launch — a single mention of the word “metaverse.”
Apple Vision Pro is everything we hoped for and then some. But at $3,499 you're either an early adopter or a AR/VR developer.Yet two things change after today:1. "Metaverse" will stop being a bad word (even though Apple didn't use the word) - sparking a resurgence in… pic.twitter.com/x8FcGsKTbj
The tech company appears to have taken deliberate steps to call its technology the first “spatial computer.” It will be launched in the U.S. in early 2024, for a hefty retail price of $3,499, and will roll out to other countries shortly after.
The announcement is a firm step away from Microsoft’s Hololens launches and that of Meta’s headsets, which both notably used the term generously in comparison.
Instead, Apple’s marketing is focused on the words “spatial” and “spatial computing” as opposed to words such as “metaverse,” “AR” and "VR."
“Creating our first spatial computer required invention across nearly every facet of the system,” noted Apple’s vice president of the technology development group, Mike Rockwell.
“Through a tight integration of hardware and software, we designed a standalone spatial computer in a compact wearable form factor that is the most advanced personal electronics device ever,” he said.
Back in January 2022, Bloomberg’s Apple tech reporter Mark Gurman suggested via Twitter that the firm has no intention of approaching the sector in a similar vein to Mark Zuckerberg’s Meta, particularly relating to the notion of the Metaverse.
“I’ve been told
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