Apple to produce 85 million iPhone 15 units amid global economic turmoil; will hike prices for Pro models
global economy and an anticipated decline in the overall smartphone market, Apple Inc., headquartered in Cupertino, California, is determined to maintain stable shipments of the iPhone 15. According to Bloomberg, the company is contemplating increasing the price of the Pro models, which could contribute to a rise in overall revenue. However, the specific targets are not public information.
As the world's most valuable company, Apple's influence extends across the global economy, impacting thousands of suppliers and generating employment opportunities for millions in countries such as the US, China, Vietnam, and India. With a remarkable surge of nearly 50% in its shares this year, Apple's market capitalization has now reached an impressive $3 trillion. The report adds that Apple and its competitors are facing significant drops in demand for electronics, including smartphones and computers, due to corporations and consumers delaying purchases amid rising prices and economic uncertainty.
In the US, the Federal Reserve is likely to implement another interest rate increase this week as a measure to combat inflation, while China's economy, the world's second-largest, experienced a slowdown in the second quarter. Due to its significant influence, Apple's production schedule attracts close attention. Major corporations such as Samsung Electronics Co., Taiwan Semiconductor Manufacturing Co., and Foxconn Technology Group rely on iPhone business to boost their growth and profitability.
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