Apple unveils iPhone 15, new watch; lifts Pro Max price, keeps Pro unchanged
By Yasin Ebrahim
Investing.com — Apple unveiled the iPhone 15 and new Apple Watch Series 9 on Tuesday, boasting improved connectivity, faster chips, and USB-C charging. The tech giant raised the price of its higher-end iPhone Pro Max, but surprised some on Wall Street by keeping the price of its iPhone Pro model unchanged from last year.
Apple Inc (NASDAQ:AAPL) fell nearly 2% in recent trading.
The new iPhone, which comes in two sizes, 6.1 inches for iPhone 15 and 6.7 inches for iPhone 15 Plus, is expected to spark a wave of upgrades from customers that are still sticking onto older models like the iPhone 11.
The new smartphone also sports a display twice as bright as iPhone 14 and an improved 48-megapixel main camera, the company said. The iPhone 15 will be powered by its A16 bionic chip — that was introduced on iPhone 14 Pro — and also the second-generation ultra wideband chip, allowing the iPhone 15 to connect to other devices from up to three times farther away, Apple said.
The iPhone 15 Pro, meanwhile, includes a new generation Apple A17 chip including a breakthrough new GPU to improve speed, performance and efficiency. The more advanced model also will allow users to capture three-dimensional spatial video and a camera with an even larger sensor than iPhone 15.
The base model iPhone 15 phone will start at $799, while the iPhone 15 Plus will start at $899. Participating wireless carriers will offer up to $800 off for qualifying trade-ins.
The iPhone 15 Pro starts at $999 and the Pro Max starts at $1,199, which is up from $1,099 last year, but comes with 256 gigabytes of memory. All three iPhone models will be available Sept. 22.
The low-end and high-end prices remains unchanged from last year, which could come as
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