Armenia: Hidden Eurasian treasure awaits Indian tourists
Armenia in South Caucasus is a hidden treasure with its world class wines, pristine valleys, breathtaking views that caters to a variety of tourists and lagro products that would be savoured globally.
Not many are aware that the world’s first winery existed in Armenia 6,000 years back and in present-day Armenia it has been revived leading to a craze for tastier home-grown wine even as the locally produced Brandy remains popular in the region and beyond.
Over the last decade and a half almost 200 local wine brands have entered the market making a market not only locally but in Russia, Europe and the USA. India is the next preferred target for the Armenian wine industry in the backdrop of emerging strategic partnership.
Leading from the front is Armas and its dynamic CEO Victoria Aslanian – vineyards, Winery, Distillery, Hotel and Tasting room. “Wine existed in Armenia since antiquity and the industry has been revived successfully.
Armas is leading from the front. 70 per cent of our produce are exported to USA-UK-Europe. Our brands have been lauded in France.
We are now looking at Japanese market,” Aslanian told ET.
Armenia has the right elevation and soil and climate for growing right grapes for wine, Aslanian pointed out. “We are in a perfect geographical zone to produce best of wines and our products are testimony to that. We in Armas would be exploring the Indian market.”
Vahe Keushguerian, who in many ways fathered Armenian wine industry brining his Italian experience into play, eloquently explained prospects of the local industry.
