Web3 has given rise to a number of innovative business models. In particular, decentralized autonomous organizations (DAOs) have started gaining traction as Web3 as the creator economy comes to fruition.
Natalie Salemink, CEO and founder of Prismatic — a tooling and treasury management platform for DAOs — told Cointelegraph that DAOs are internet-native organizations that utilize smart contracts to facilitate coordination and governance in pursuit of a common goal.
When it comes to traditional businesses, though, one of the most interesting aspects a DAO structure can provide is leadership based on computer-generated code rather than individual authority. The idea of operating a business without any central governance has become especially intriguing to brick and mortar companies struggling to incorporate fair rights for workers.
For instance, Starbucks, Amazon and Apple employees are currently uniting across America to form unions to ensure that retail workers receive fair benefits and humane working conditions. Yet, some members of the Web3 community believe that DAOs could serve as another way for employees to receive equal representation.
For example, Daniel Carias, co-founder of TheCaféDAO, told Cointelegraph that TheCaféDAO seeks to disrupt the corporate coffee shop model by serving as one of the world’s first brick-and-mortar business DAOs. “The idea for a brick-and-mortar DAO developed from a Reddit post I posted in August 2021,” said Carias.
Given the unique nature of a brick-and-mortar DAO, Carias’s Reddit post caught the attention of several other individuals who agreed that a physical DAO, rather than a digital DAO, could be an innovative business model. For instance, Dustin Tong, who also serves as the
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