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Asda shoppers setting £30 limits at tills as inflation hits 9.1%

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Shoppers at Asda are setting themselves £30 limits at checkouts and petrol pumps, the supermarket’s boss says, as consumers tighten their belts because of the cost of living crisis.Customers are employing several tactics to not overspend, said Stuart Rose, including putting fewer items in their baskets and opting for budget ranges.“What we’re seeing is a massive change in behaviour,” he told the BBC. “People are trading back.

They are worried about spending. They’ve got a limit that they’ve set out, too. They say £30 is one limit … and if they get to more than £30 then that’s it, stop.

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