Ather Energy, the leading electric scooter manufacturer, has introduced a new exchange program aimed at current scooter owners in Bengaluru who are interested in upgrading to the latest models, the 450X or the 450 Apex. This initiative, launched as a pilot program, targets select customers who registered for the Ather Upgrade program in January 2023.
Under the Ather Upgrade program, valid until 31st March, owners of Ather 450 Gen 1 and Gen 1.5 who wish to upgrade to the 450X must complete their purchase, invoicing, and registration by 31st March 2024. Similarly, those opting for the 450 Apex have until 30th April to complete the process. Importantly, the entire transaction, including the handover of the old scooter, is expected to be completed on the same day.
To participate, owners need to bring their scooter to the Ather Space Experience Center located in Indiranagar, Bengaluru. Trained personnel will conduct a thorough assessment of the scooter's condition and verify any pending traffic violations or fines. Based on these checks, Ather Energy will determine the eligibility of the owner for the exchange program.
Notably, even customers who purchased a pre-owned Ather 450 can take advantage of the Ather Upgrade program if they signed up in January of the previous year. For scooters older than 36 months, the prices for the new Ather 450 models range approximately from Rs. 80,000 to Rs. 1.30 lakhs, depending on the variant and additional features.
Furthermore, Ather Energy is set to unveil its highly anticipated