Audi to raise prices of cars in India by 2 per cent from June 2024 as input costs, transportation expenses weigh: Report

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Audi on April 25 said it has decided to increase the prices of its car models in India by up to 2 per cent starting from June this year, PTI reported. The move comes as a response to the escalating input and transportation expenses affecting the company, it said. The price hike will come into effect from June 1, 2024, as per the automaker's official communication.

"Rising input costs are compelling us to increase prices by up to 2 percent effective June 1, 2024. The price correction aims to ensure sustainable growth for the automaker and its dealer partners. It's our endeavour that the impact of rising costs is as minimal as possible for our customers," Audi India Head Balbir Singh Dhillon said.

Audi India witnessed significant sales growth, retailing 7,027 units in FY24, marking a 33 per cent increase overall. Among its popular models sold in India are A4, Q3, Q5, and RS Q8. In March, the 2025 Audi A3 facelift was officially unveiled, showcasing the updates to the beloved model.

With refreshed styling, enhanced standard features, and revamped cabin materials, Audi aims to maintain the A3's popularity among consumers. However, despite its global appeal, Audi has confirmed that the A3 will not return to the Indian market. Once a favourite among Indian consumers, the A3 was succeeded by the Q2, with the A4 sedan now serving as Audi's entry-level offering in the country.

Audi was the biggest beneficiary after diesel luxury vehicle sales sank to a record low of 35 per cent in 2023. As recently as 2019, diesel models accounted for nearly 80 per cent of auto sales. Audi cornered a 31 per cent share of the luxury petrol car segment, against BMW’s 28 per cent share and Mercedes Benz’s 26 per cent.