Authentic Brands Group partner Brand Concepts to launch Juicy Couture bags and accessories in India

Authentic Brands Group (Authentic), a global brand development and licensing platform, said it has partnered Brand Concepts Ltd., to launch Juicy Couture bags and accessories in India.

Juicy Couture, a brand known for its trendy fashion, bold use of colors and glamorous aesthetic appeals to a young, fashion-conscious audience, it said.

“We are delighted to have been granted the license for Juicy Couture's Handbags and lifestyle accessories in India," said Abhinav Kumar, cofounder and CEO of Brand Concepts Ltd. «Our expertise in curating and delivering premium fashion accessories aligns seamlessly with Juicy Couture's reputation for style. The Indian demographic, with its growing aspiration for high-quality and iconic brands, makes this partnership particularly exciting. We are honoured to be Authentic’s trusted partner in bringing this distinguished brand to a market that values both elegance and opulence. We are confident this partnership will resonate deeply with the discerning Indian consumer.”

As the world’s most populous nation, India is an attractive market for apparel brands, especially with youngsters increasingly embracing western-style clothing and accessories. But the market is also getting crowded as most global brands have set up shop in the country.

Brand Concepts will oversee the design, manufacturing and distribution of the bags and accessories. The Juicy Couture products will be available through dedicated stores, Bagline Retail Outlets, and the D2C website of Bagline, as well as other prominent