Automakers brace for moderate sales after record 2023; gear up for more EV launches in 2024
industry is driving into the new year aware of a lurking moderation in sales growth but ready to embrace green technologies, led by electric vehicles. Passenger vehicle sales are expected to cross 40 lakh units this year and prices are set to rise from January.
Veteran industry leader and Maruti Suzuki India Chairman RC Bhargava said the sales are expected to moderate a bit next year compared to 2023.
He noted that the revival of the small car segment is necessary for the faster growth of the industry.
The share of entry-level cars in the passenger vehicle sales which stood at around 14 per cent in 2018-19 has reduced to around 4 per cent in the April-October period this year.
«As far as Maruti Suzuki is concerned, I believe that we will have higher growth than the industry,» Bhargava told PTI.
While being positive on the growth of Electric Vehicle (EV) sales next year, he noted that the focus should be towards all the green technologies which help in meeting the carbon neutrality goals.
Society of Indian Automobile Manufacturers (SIAM) Director General Rajesh Menon said the sales outlook remained positive for the industry going into next year.
«The overall outlook for the Indian automobile industry in 2024 looks good which can be attributed to the all-round economic growth of the country, which is also enabled with the conducive policy environment of the government,» he said.
