Ayurveda-focused B2C startup Nat Habit raises $10 million led by Bertelsmann
Nat Habit, a direct-to-commerce beauty and wellness brand, has raised $10.2 million in a series B funding round led by Bertelsmann India Investments.
The round also saw participation from existing investor Fireside Ventures, along with other investors including Amazon India Fund, Mirabilis Investment Trust and Sharrp Ventures, the company said in a statement on Monday.
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Offering CollegeCourseWebsiteIndian School of BusinessISB Professional Certificate in Product ManagementVisitMITMIT Technology Leadership and InnovationVisitIIM KozhikodeIIMK Senior Management ProgrammeVisitThe company has previously raised about $7 million in total. From the current funding, about $2 million will be used for early-stage investor exits, in about 5X returns in four years. Its other past investors include Peak XV Partners, formerly Sequoia India and Southeast Asia.
Founded by Swagatika Das and Gaurav Agarwal, Nat Habit is currently clocking annual recurring revenues of Rs 82 crore. It plans to use the funds for growth and expansion into new categories, retail, research and development and talent. The company manufactures all its products, about 200 in stock keeping units (SKU), in-house.
Nat Habit’s products include malais (moisturisers), hair oils, facewash, ubtans, henna and lip scrubs that are made with ingredients such as grains, grams, nuts, milk, yoghurt and fresh herbs and flowers.
With the founding in place, Nat Habit plans to debut into offline sales via modern and general trade. “We plan to also start our own two outlets for the coming financial year. Both will be early experiments in this direction,” Das told ET.
Beyond its own website, Nat Habit currently also sells on
