Baby, you can drive my EV
Dubai COP28 last month, 'Whether you like it or not, fossil fuel phase-out is inevitable.'
In this context, questions like whether high-end Indian consumers really care for environmental impact, whether they are willing to pay a premium for sustainable products, and whether companies focus on ESG just because it's a mandate from shareholders and board are gaining traction. The real motivation for both companies and consumers is to save our planet for our children, and ensure we hand over a cleaner and greener environment for them to grow in.
Today's challenges related to climate change, resource depletion and carbon footprint are very real.
We need to protect our environment by accelerating our sustainability initiatives with measurable targets.
Despite supporting 17% of the world's population, India's per-capita emission of 2.4 tonnes of carbon dioxide-equivalent (CO2e) is well below the global average of 6.3 tonnes of CO2e in 2020. In fact, in 2022 Climate Change Performance Index, India was ranked among the top five countries.
Underscoring India's success in decoupling its economic growth from planet-warming greenhouse gas emissions, its GDP grew at a cumulative annual growth rate of 7%, even as its emissions rose by only 4% a year during this period.
As the world's third-largest automotive market, India's auto industry plays a crucial role in its economic development.
But it also has significant environmental and social responsibilities. With the challenges the world and the country face mentioned above, the importance of sustainability in the auto industry has become increasingly critical.
Consumers are becoming more environmentally conscious and are demanding sustainable products, including sustainable
