

Backstage hurdles stalk boom in India's live events economy
live events sector was valued at over ₹20,800 crore in 2024, reflecting a 15% year-on-year and is expected to double by 2030, according to a report by Deloitte India, released last week. “Events of this scale involve a wide ecosystem: organizers, venues, ticketing platforms, security agencies, local authorities, licensing agencies, partners and multiple vendors for various aspects.
It’s less about fault and more about coordination across many moving parts,” said Kushagra Vasishtha, project manager at Fever Originals, a live entertainment and ticketing platform.“Globally, markets that appear seamless today have had decades of iteration to reach that level of operational maturity. India’s concert economy is comparatively young at this scale, but it is evolving quickly and learning with every large-format show,” Vasishtha added.A paying customer going through such poor experiences is sad and unjustified, agreed Siddhartha Chaturvedi, founder and chief executive officer at Event Crafter, an experiential marketing & event management firm.
“A lot of the overcrowding has to do with the VIP culture in India, where organizers are demanded to issue hordes of free passes,” said Chaturvedi, adding that many events are still held at temporary structures because India lacks permanent venues for large-scale events and concerts. Many of these issues need to be addressed by the government, he pointed out.In an earlier interview, V.G.
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