Bajaj Electricals to firm up new offerings over 2-3 years
₹3,700 crore in revenue. Overall, in fiscal 2023, its overall revenue stood at ₹5,429 crore with profit of ₹216 crore.
Poddar said the company will continue to invest in new launches and associated marketing costs. “It's a running cost—when you're doing R&D, it's a cost that hits our P&L constantly.
Today, at least two-to-three percentage points of our P&L is an ongoing extra loaded cost on these as investments. The payoffs will come over three-to-four years from now." The company is also focussing on expanding its distribution network to cater to to modern trade retail stores in large metros.
"Traditionally, we have not been very strong in urban markets and large metros....now we are present across urban counters, the more affluent counters, premium metro areas, where we were previously under-indexed. We have gained share in both e-commerce and modern trade," Poddar said.Milestone Alert!
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