Banijay inks strategic partnership with Ravi Shastri's Sporting Beyond
Content powerhouse Banijay Asia, a joint venture between Deepak Dhar and Banijay, has inked a strategic partnership with Ravi Shastri's Sporting Beyond to launch non-fiction content and live event properties.
The partnership will combine Banijay's strength in creating entertainment IPs with Sporting Beyond's expertise in cricket.
Banijay Asia Group CEO Deepak Dhar told ET that the two companies have partnered due to their complementary strengths.
«We will jointly invest in IP creation across long-format non-fiction content and live events,» he added.
Dhar stated that the two companies are in the process of launching two live event properties and a couple of non-fiction shows that fuse cricket and entertainment.
The former cricketer and Indian cricket team's coach, who had teamed up with Papia Pradeep Guha and Jaiveer Panwar to launch Sporting Beyond in 2021, stated that the partnership will allow the company to cricketainment properties.
«My journey in sports and my passion for cricket have always been about pushing the boundaries,» he stated.
Globally, Banijay Group launched Banijay Sports last year, aiming to expand into sportainment, documentary, and digital through strategic partnerships, content investments, and M&A activities.
In India, Banijay entered the live entertainment market with the opening ceremony of the ICC Cricket World Cup 2023 serving as its debut assignment. It intends to create local IPs and bring international IPs to India in the live events space.
(You can now subscribe to our Read more on economictimes.indiatimes.com
