BCCI sells four IPL sponsorship slots for Rs 1,485 crore
My11Circle, RuPay, Angel One, and Ceat have bagged sponsorship slots for the Indian Premier League (IPL) for a cumulative sum of ₹1,485 crore, people privy to the development told ET.
Three out of four winners have bid for five years until 2028 while RuPay has bid for a three-year deal ending in 2026.
The bids were submitted to the Board of Control for Cricket in India (BCCI) on Wednesday.
The board managed to sell three of the six associate partnership slots on offer to fantasy sports platform My11Circle, payment service system RuPay, and online stock trading firm Angel One, one of the people quoted above said on condition of anonymity.
Tyre manufacturer Ceat has retained the strategic timeout partnership for five years with a bid of ₹240 crore, while there were no bidders for the orange & purple cap, and umpire partnerships, he said.
My11Circle pipped Dream11 to become the IPL associate sponsor in the fantasy sports category with a winning bid of ₹625 crore. Dream11, which bid ₹515 crore, was one of the incumbent associate partners.
Angel One pipped Groww in the online stock trading category with a winning bid of ₹410 crore against the latter's bid of ₹380 crore, the person cited above said.
RuPay has bid ₹210 crore for a three-year deal for an IPL associate partnership.
Tata Sons had recently pipped the Aditya Birla Group to bag the IPL title sponsorship rights for ₹2,500 crore until 2028.
A total of 11 companies, namely Dream11, Ceat, Saudi Tourism, Aramco, Mastercard, RuPay, PhonePe, My11Circle, DP
