
Beauty brand WishCare in early talks to sell majority stake at ₹3,000 crore valuation
Subscribe to enjoy similar stories.Kolkata-based WishCare, known for its range of serums, sunscreens, and hair growth products, is exploring a majority stake sale that will value the brand at about ₹3,000-3,500 crore, three people familiar with the matter said.The company has appointed O3 Capital to help with the sale and several strategics and private equity funds will be tapped as part of the process, the people said on the condition of anonymity.“The deal is likely to attract a strategic buyer and feelers are expected to be sent to the likes of Marico, ITC and L'Oréal,” one of the people cited above said.India’s beauty and personal care (BPC) market, valued at $23 billion in FY25, is projected to touch $40 billion over the next four years, according to consultancy firm Redseer. Riding this surge in premium, science-led skincare demand, WishCare competes with fast-scaling brands such as Minimalist, Pilgrim, Dot & Key, The Derma Co, Arata, True Frog, Lotus Herbals and Auli Lifestyle across categories.Emails sent to WishCare, O3 Capital, Marico, ITC and L'Oréal did not elicit a response till the time of publishing.“The company clocked about ₹350 crore in revenue and ₹100 crore in Ebitda in the last financial year (FY26),” according to the second person.WishCare clocked about ₹200 crore in revenue in FY25 and has been profitable.At the upper end of the indicated valuation range, the deal would value the company at roughly 8–10x FY26 revenue and about 30–35x Ebitda, indicating strong investor appetite for profitable new-age beauty brands.Interestingly, L'Oréal is also evaluating the acquisition of personal care brand Innovist at a valuation of $350-400 million, Moneycontrol reported last month.