Best of 2023: Some choice collections, curated for you
Mint we are constantly trying to evolve and keep up with your needs. We’ve come up with new formats to deliver the news to you. Often it could be explanations dressed up as news.
This is what we call Mint Primers and Mint Explainers – our brands of explanatory journalism. We usually do this to demystify something or provide that one crucial missing element for most news stories: context. We also innovated our storytelling mix to meet another need: deep insights and data about the topics we cover.
This is delivered via Mint Plain Facts, our data-rich visual reporting and analysis pieces. Our analytics (your behaviour) show us that Explainers, Primers or Plain Facts about an aspect, are often more engaging than the news stories themselves. This is counterintuitive, but it is unsurprising.
It indicates to us that you’re seeking to know why something matters or understand it more deeply. We call it the‘so what?’ of a news story. Over time, we’ve realised that our distinct advantage as a publication is to provide superior context and meaning to many important happenings around us.
Sensemaking or providing context is a strong reason for people to read us. So is service journalism – articles that provide you a way to better live your life. Our journalists aren’t experts, but many of them come quite close.
They track sectors, companies and issues over long periods of time, which enables them to see threads or connect the dots in ways that others seldom can. Many of our reporters and writers are also constantly in touch with leading experts in their fields. These are some of the ways in which we bring you a deeper understanding of what’s going on in business and current affairs.
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