BI WORLDWIDE India Lifts Gold Dragon for an Influencer Loyalty Marketing Campaign

livemint.com:

Previously, BI WORLDWIDE India has been lauded and recognised for innovative and results-driven loyalty and engagement programs for clients across industries. This year, the organisation proudly added the coveted Gold Dragon Award to its hall of fame, for the 'Shell Share Advantage Program' in partnership with Shell Lubricants India. BI WORLDWIDE India not only upheld its winning streak of 7 years at the DOA Awards this year but also reached new heights by clinching the Gold Dragon Award.

BI WORLDWIDE India has been managing an app-based influencer loyalty program for Shell since a few years.

The data-driven and personalised program incentivises mechanics to purchase Shell’s products, which in turn drives the brand’s tertiary sales. Building on the initial success, BI WORLDWIDE India raised the bar several notches higher this year, enabling Shell to achieve a remarkable 1.2X surge in tertiary sales and a 97% overall program satisfaction score. The comprehensive engagement strategy provided a unique blend of omnichannel communication, exciting rewards, thorough product training, and community-building initiatives, making for a well-rounded influencer loyalty program.

Mr.

Sukesh Jain, CEO of BI WORLDWIDE India, remarked, “We are elated to receive the Gold Dragon Award at the Dragons of Asia Awards. The consistent recognition for the program is a powerful affirmation of our collaborative partnership with Shell. At BI WORLDWIDE India, we combine behavioural economics with data-driven strategies, and this unique blend of science, data, and creativity keeps us at the forefront of the loyalty and engagement industry.