Big Tech struggles to sell AI as industry wary of copyright infringements
Subscribe to enjoy similar stories. Las Vegas: On Tuesday, Shantanu Narayen, the chief executive of California-based tech firm Adobe, led the company’s two-hour-long pitch to convince businesses and analysts that in the race among Big Tech firms to sell their innovations in artificial intelligence (AI), it warrants a seat at the top. While a new full-stack agentic AI platform would see Adobe rival the likes of Salesforce, its key executives are clear about one thing: selling AI to businesses still won’t be an easy task.
In the long run, Adobe wants to become the one-stop software seller to businesses for all purposes—including letting them access third-party foundational AI models such as Google’s Gemini for reasoning tasks, and Runway’s Gen-3 and beyond for generative videography tasks. Wall Street, however, did not react kindly to Adobe’s announcements. On Tuesday, after opening at $395.96 per share on the Nasdaq exchange, Adobe’s shares fell 2.6% after the announcements at one point, but recovered mildly to close at $391.37 per share.
Adobe is not the only tech firm facing scepticism on AI offerings. On 26 February, Amazon unveiled Alexa ‘Plus’—a generative AI experience with the company’s Echo range of smart speakers—that the tech firm is looking to monetize by making it available only to subscribers. The catch: if users buy a new Echo device with Alexa Plus enabled, there will be no option to opt-out of sending various samples of recorded voice inputs to Amazon, all for ‘improving’ its AI offerings.
Much like Adobe, Amazon’s AI pitch was largely ignored by investors. Since its AI unveiling last month, Amazon’s share price on Nasdaq has declined by more than 10% to $192.82 as of Tuesday’s closing bell. The scepticism
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