BigBang.Social aims to empower 100,000 creators and tap vast opportunities in the creator economy: CEO Subramaniam

economictimes.indiatimes.com:

Vijay Subramaniam, Group CEO and Founder, Collective Artists Network, told ET Online. The creator space presents a significant business opportunity as creators become an effective tool for brands to connect with their target audiences in an authentic manner, he said.

Edited excerpts:What are the business opportunities for the BigBang.Social?Vijay Subramaniam: We have been in the business of talent for 14 years now and with this launch, our main aim is to empower and creator employment for 100,000 creators in the next three years. There is, of course, a significant business opportunity in the creator space.

Creators are swiftly becoming a powerful tool for brands to reach their target audiences authentically and effectively. With the increasing reliance on social media for consumer decision-making, we saw a need for a platform that could facilitate seamless collaboration across the brand and creator landscape, fostering a win-win scenario for both parties.

Also Read: The big bang emergence of collaboration apps for creators to like share subscribeWhat amount of money do brands spend or pay influencers in a year in India?Vijay Subramaniam: In India, brands spend a substantial amount of money on creator-led marketing every year. While the exact figure may vary depending on various factors, the continuous growth of social media usage and the increasing popularity of creator-driven content contribute to this significant expenditure by brands to leverage creator partnerships effectively.What type of brands or companies usually get involved here?Vijay Subramaniam: Today, there is a creator out there for any genre or sector that exists and we have a wide range of brands and companies from various industries which include fashion