London, England, 17th October 2022 – Within two weeks of the start of its presale, the IMPT token has already attracted $5 million from ESG-conscious investors.
The online fundraising is the start of the IMPT.io mission to revolutionize the carbon credit industry through accessible carbon offsetting.
IMPT.io will make it easy for shoppers to manage carbon credits using a blockchain-based offset mechanism.
Joining the IMPT.io network in this endeavor will be many top consumer brands. The team has already signed affiliate partnership deals with retail outlets, including Amazon. That means any shopping a consumer does on Amazon via the IMPT widget will help save the planet.
Other brands IMPT.io has affiliate shopping deals with include Microsoft, Bloomingdales, GameStop, River Island, Macy’s, and Electrolux.
Each retailer will donate a proportion of the sales made through the IMPT.io widget or app. It is up to the retailer how much they wish to donate to the audited environmental, social, and governance (ESG) projects that have been selected by IMPT.io.
Consumers will be able to choose from among their favorite brands by comparing the various sales margins for green projects offered by each.
When an individual shops online with the IMPT.io widget or in-store using the app, they earn IMPT tokens that can then be exchanged for carbon credits.
The project’s other core feature is to facilitate the buying, selling and ‘retiring’ of carbon credits on a blockchain marketplace. By using blockchain technology, fraud in carbon credit trading can be eliminated and transparency brought to the fore.
Each time someone buys an IMPT token they can convert it into a carbon credit, which in turn can be listed on the IMPT.io marketplace as
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