Binance to bring fans closer to sports teams with fan token platform
Crypto exchange Binance has launched a new update to its fan token platform that focuses on helping sports teams engage with their fans by offering various rewards to token holders.
In an announcement sent to Cointelegraph, the crypto exchange said that its fan club program will now let fans gather points that they can exchange for rewards that range from getting tickets to games, having access to meet and greets, receiving video clips from their favorite players and participation in exclusive dinners with the athletes.
Participants can collect points by participating in various fan token activities like voting in polls or completing other simpler tasks. Having a higher level of participation will allow fans to have access to better rewards.
Lisa He, Head of NFT and Fan Token at Binance argued that fan tokens are the future of fan engagement. The executive pointed out that the program can bring fans closer to their favorite teams through dinners with their favorite players or even a stadium tour. He explained that:
In addition, He also said that their team believes that fan tokens are the "future of fan engagement, where clubs and their fans can feel closer to each other and have a two way relationship."
According to Binance, the platform has been very successful, helping various clubs like Santos FC, Porto and Lazio engage with thousands of participating fans within the platform.
Related: Binance to support BUSD while exploring non-USD stablecoins, CZ says
Binance has been consistently trying to link sports with the Web3 space. On June 23, the crypto exchange partnered with renowned soccer player Cristiano Ronaldo to help him connect with his fans through nonfungible tokens. Holders of the NFTs will have
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