Bitcoin adoption in Mexico boosted by Lightning partnership with retail giant

cointelegraph.com:

The world’s largest Bitcoin (BTC) conference, Bitcoin 2023, in Miami, Florida, passed without major fanfare this year. Past conferences announced nation-state adoption, massive crypto integrations in the United States, and islands and territories worldwide embracing Bitcoin. 

Nonetheless, at Bitcoin 2023, one partnership with a potentially significant impact on the world’s 15th-largest economy flew under the radar.

We're thrilled to announce our partnership with Grupo Salinas. Looking forward to seeing the positive impact this collaboration will have.⚡️ #Bitcoin #bitcoiconference2023 https://t.co/rkAjWnmKsK pic.twitter.com/yWIWc6751B

José Lemus, the CEO of Ibex Mercado, closed out the Bitcoin 2023 Industry Day. He announced a partnership with Grupo Salinas, one of Mexico’s largest corporate conglomerates. In brief, the collaboration would allow millions of Mexicans to pay their internet bills at popular telecoms company Total Play using the Bitcoin Lightning Network.

Crucially, the Salinas Group owns tens of businesses across Mexico. Its billionaire founder, Ricardo Salinas Pliego, is the third-richest person in the country and a well-known Bitcoin maximalist.

Not only does the Bitcoin Lightning payments integration already deliver Bitcoin adoption to millions of Mexicans, but as Lemus explained to Cointelegraph, Total Play is one small retailer that’s part of the vast Salinas conglomerate:

Lemus explained it’s just the “tip of the iceberg of what will go on in Mexico,” as more Bitcoin and Lightning integrations, and on and off-ramps attract more Bitcoin business. Speaking via video link, Lemus explained that fiat and Bitcoin can interact more freely in Mexico:

The partnership is the beginning of Lightning functionality across