BITS Pilani launches Future-focused ‘BITS Design School’ in Mumbai
BITS Design School (BITSDES) will move within a 63-acre university campus in the Mumbai Metropolitan region for which Rs.1500 Crore investment is being made. Mumbai, 15 February 2024: BITS Pilani, one of the first private universities to be awarded the status of ‘Institution of Eminence’ by the Government of India, today announced a foray into Design Education with the launch of BITS Design School (BITSDES). The future-focused design school is modelled on top global design institutes and is being set up in Mumbai.
BITS Design school will uniquely combine Technology, Business, and Entrepreneurship, core elements of the BITS DNA with the creative arts to nurture a new generation of future ready Design professionals poised to contribute actively to India's aspiration to be a developed nation by 2047. Graduates will be equipped with a set of transdisciplinary and in demand competencies, to take on C-Suite positions as they grow in their careers.
Speaking on the occasion, Mr Kumar Mangalam Birla, Chancellor, BITS Pilani said, “Design is increasingly pivotal in addressing the complexities of the new age. From manufacturing to services, and retail to technology, design is shaping the future of how businesses approach problem-solving and innovation. BITS Design School will reimagine design education with a bold, trans-disciplinary, competency based approach, and embrace avenues where design can positively impact people, businesses, and the world. BITS Pilani, with its rich legacy of academic excellence and trans-disciplinary thinking, is uniquely positioned to do this. And in the process, we will nurture a new generation of leaders who will use design to create value and solve problems for a better world." BITS Design School
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