Lok Sabha elections due next year, political parties are afoot carving pre-poll alliances and setting narratives. The ruling Bharatiya Janata Party (BJP) retains nearly two-fifths of the popular support in urban India, while the parties in the ambitious Opposition alliance have the combined approval of only 28%, the latest YouGov-Mint-CPR Millennial Survey found. The survey indicated that the BJP was set to keep its dominance with a leadership story centred around Prime Minister Narendra Modi and the lack of consensus on a viable alternative.
However, the survey also found that some sections were strikingly less likely to support the BJP ahead of 2024. Since March 2020, the biannual survey has asked its respondents—who largely represent urban India’s internet-using demographic—which party they identify with the most. In the latest round held in June 2023, the survey found that support bases hadn’t budged much in the six-month period preceding it.
The BJP had 39% of the support base, and the Congress was a distant second, with 11% showing support. One in five respondents picked state-level parties, while 24% said they did not identify with any political party. The latest round had 10,072 respondents across over 200 cities and towns.
Across its 10 rounds since 2018, the survey has tried to examine the aspirations, anxieties and attitudes of India’s digital natives. Around 42% of the respondents in the latest round were post-millennials (born after 1996), and 41% were millennials (born between 1981 and 1996). Mint conducts the survey in association with survey partner YouGov India and Delhi-based think-tank Centre for Policy Research.
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