BJP to take on Mamata Banerjee's women-centric poll agenda in Bengal?

livemint.com:

Mahila Morcha in West Bengal on 7 March. The BJP seems to be going all out on the “Mahila" or the women-centric poll agenda ahead of the 2024 Lok Sabha Elections. Political analysts believe this very women centric agenda had brought Mamata Banerjee back in power in West Bengal, an agenda that BJP missed.

However, with the Sandeshkhali incidences that brought to attention the alleged sexual atrocities by TMC strongman Shajahan Sheikh, might have put the West Bengal Chief Minister Mamata Banerjee-led party in the defensive. In keeping with the saffron party's women-centric poll agenda ahead of the 2024 Lok Sabha Elections, PM Modi is likely to make some “big announcements" with focus on the women voters on March 8 on the occasion of International Women’s Day. According to an Indian Express report, BJP would make attempts to expand its support base among women in several key states in a bid to overcome disenchantment among over issues like unemployment, inflation, and farm distress.

In West Bengal, the BJP’s high-decibel campaign over the Sandeshkhali incidents in North 24 Parganas and PM Modi’s attack on the ruling TMC over “atrocities against women of Sandeshkhali" – during his address at Arambagh rally in Hooghly district last Friday – signalled the party’s women-centric approach to increase its Lok Sabha tally from West Bengal. An approach that guaranteed a TMC win in the state in the past elections. Therefore, the Sandeshkhali incident only earns BJP brownie points with the voters in West Bengal.