Black Friday data shows US shoppers spent $10.8 bn online
Black Friday, an updated tally from Adobe Analytics showed.
Black Friday, the day after American Thanksgiving, marks the official start of the holiday shopping season for retailers and competition has intensified among retailers to win every penny-pinched shopper seeking discounts.
Increased online shopping potentially favors e-commerce giants such as Amazon.com and Walmart. Walmart, which operates 4,700 U.S. stores, has invested heavily in store-to-home deliveries for the holiday season to boost e-commerce.
U.S. spending online on Black Friday rose 10.2%, said Adobe, which keeps track of devices that use its software to help power more than 1 trillion visits to U.S. retail sites.
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